Ad of the Day: Nike - The Huddle
This stirring piece for Nike has basketball player LeBron James back in the fold with the Cavaliers. The spot was made to mark the season opener between his team and the New York Knicks, and it's a...
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UK Top Shazamed Ads: Google Play and Take That steal the top spot
Take That's new single 'These Days' has hit the high notes for Google Play this week, taking the top spot in The Drum's Shazam chart.The track is a single from the now-three-piece band's latest album...
View ArticleNike celebrates ‘epic year in sport’
Nike has selected ten of its campaigns to represent what it claims has been an “epic” year of sport that spanned the Winter Olympics in Russia to football’s biggest tournament in Brazil.
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LeBron James was mentioned in 18% of all reactions to TV on Twitter
The NBA is continuing to inspire the most reactions to TV on Twitter. Over the past week LeBron James was the major topic of conversation accounting for 18% of all reactions to TV on Twitter. Tonight's...
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32 million people had 173 million Facebook interactions related to the 2015...
With an average rating of 13.9 throughout the six-game series, this year's NBA Finals were the most-watched since the Chicago Bulls won in 1998.The numbers were equally as impressive on Facebook. To...
View ArticleLeBron James drops McDonald’s endorsement for pizza chain Blaze
NBA star LeBron James is not renewing his endorsement deal with McDonald’s and instead will become a spokesperson for fast casual pizza franchise Blaze.According to ESPN, James has been an investor in...
View ArticleLeBron James helps NBA slam-dunk other brands to reach 1bn loops on Vine
The National Basketball Association (NBA) has become the first organisation to surpass 1bn loops on Vine. Game highlights, behind-the-scenes access and unique content from players all contributed to...
View ArticleNike pays tribute to 'The Black Mamba' Kobe Bryant as his final...
Video of Nike Athletes Salute Kobe Bryant Loading...Nike has paid homage to basketball legend Kobe Bryant as his curtain call approaches, with a new ad playing on his 'Black Mamba' nickname.Nike’s...
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Stephen Curry and the long tail of brand affinity on social
There are things about NBA MVP Stephen Curry that are certain. On the court? Wow. It’s hard not to be impressed with the array of tools that he has at his disposal. Off the court? Model citizen, doting...
View ArticleNike comes 'out of nowhere' with latest NBA campaign film
With ratings down in the NFL season this year, perhaps it’s time for other sports to charge ahead. If Nike has anything to do with it, this NBA season will be one to watch, with signature athlete...
View ArticleNike uses the power of sport to take a stand for equality in new campaign
“Worth should outshine color.” That simple phrase is the basis for Nike’s new campaign that speaks up for equality. The Equality campaign encourages people to take the fairness and respect they see on...
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The Goodyear Blimp is technically no more as the last true blimp is retired
The Goodyear Airship doesn’t sound quite right, does it?And yet if Goodyear was to be pedantic, that’s technically what it will be from now on.That’s because the tire and rubber company said goodbye to...
View Article'Doubt No More' creative featuring LeBron James is a rally cry for...
Kia, as a brand, has had its ups and downs, but has never forgotten about who they are — a challenger with the requisite spirit. New work that breaks today, from David&Goliath (D&G), has...
View ArticleJim Parsons is digital ghost of holiday future for LeBron James in Intel...
The Big Bang Theory’s Jim Parsons is back for Intel, this time as a ghost to help LeBron James see his future holiday.The campaign by Mcgarrybowen, called the 'Ghost of Holiday Future,' shows dad,...
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